SEO Link Building Strategies That Still Work

Whether you’re a beginner or an expert in Search Engine Optimization, you know just how vital link building is to increase a website’s SEO score. But with Google and other search engines constantly changing their algorithms, it’s hard to keep up with what works and what doesn’t.

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Meanwhile, one thing doesn’t change – if you want a better SEO ranking, you need to get more backlinks. So is there an SEO link building strategy that still works today? Actually, there are still strategies that work. Read ahead to know more about them.

1. Guest Posts

Guest blogging is an effective way to gain some new traffic to your website. It’s free, relevant, niche-specific, and allows you to brand yourself as an industry expert. Simply link your own pages in the content and post it on any of these guest websites. If your business involves services or professional expertise, you can make a habit of creating articles or starting thought-provoking conversations in other, well-established blogs. Posting on guest sites that have millions of readers can help you draw traffic that your own website couldn’t access. Here’s what to remember:

Only post on high-quality and high-profile sites
Make sure the website is relevant to your topic
Post well-written, researched, and professional content
Be conscious when linking your site so as not to appear spammy

2. Start a Blog

Why stop at guest blogging when you can start your own blog? But before you go ahead and start your blog, you need to make sure you can commit to it. You can’t just create a backlink to a blog site that only has one post. You’ll just end up creating another bad link for yourself. You need to write posts regularly. Create posts that are specific to your industry or your client’s needs. Make sure your articles are catchy, clear, well-written and useful.

3. Email Outreach

Email marketing is a tricky thing these days. If you don’t entirely know what you’re doing, your email campaigns will most likely end up on a blogger’s or influencer’s spam folder. To make sure that this won’t happen, you’ll need to make some extra effort.

Look for “likely linkers.” These are websites that will likely link to you, especially ones that are in your niche.
Search for your target keyword in Google Search.
Grab the URL of the first result and run it on a link analysis tool.
Click the “Backlink” sidebar. The sites that are listed are your “likely linkers.”
Look for their email addresses
Send them a well-written and personalized email.

4. Social Media

Social media is a powerful marketing tool, and this is something you can capitalize on as a link building strategy. You can build legitimate links by sharing content through social media. First, you need to do a little research and find which platforms mention your brand the most. You should focus on these platforms first. Then, look for signs of engagements. Which topics gain more likes, shares, and comments? Write more similar and share or promote them.

PROTIP: Don’t stop remarketing your content. You can post it several times on your social media platforms to give it a boost from time to time. This will increase the chance of visibility, and more people will likely share your content.

5. Infographics

Have you ever seen one of those colorful picture diagrams that contain boatloads of information? Those are called infographics. And people love infographics. Why? Because they’re concise and catchy. Instead of having to read 1,000 words on a topic, readers are more likely to engage in attractive, bite-size images that deliver the same amount of information. Moreover, infographics are one of the most shared content mediums on the internet. They’re extremely easy to make thanks to various design tools like Fivver or Venngage.


SEO link building is critical, so it requires focus and a lot of effort. Creating quality backlinks is no easy feat, especially with so many competitors in the industry. However it still is, and always will be necessary for increasing your website’s SEO score.

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